"IT" is that shiny new car. IT's that next girlfriend or boyfriend. It's a million dollars, or several million. It's that new job, those cool new clothes. That next holiday. That next drink or hit.

In a way, IT's whatever you think IT is.

Meaning, "IT" is that thing that you think will make you happy.

We're really searching for It all the time. Very often, we think we've found It. We've found the girl, we've found the guy . . . we've found that drug . . . we've finally made the money, gotten the house. We're living our dream. And we think we've finally arrived, we've found "IT."

For a while.

Then, the spell wears off . . . and before too long, we're back to searching again.

We search through pills . . . therapies, religions, churches, books, tapes, seminars, meditation techniques, all of which seem to subtly promise that "This is IT" - whatever it is that they're selling, that is it.

So, what is IT, for real?

After a while, the search can get desperate. If money doesn't make us happy, what does? If fame doesn't make us happy, what does? If we've tried everything, and the boyfriend, girlfriend, the job, the money, the clothes . . . if none of this is "IT" . . . the what is?

Is there even such thing as "IT"? Is life just one experience after another, hoping for some happiness that never really comes? Is life just like sitting in a train station waiting for a train that never comes? We spend our whole lives, searching for this elusive happiness that is always just around the corner? Does it not exist at all, and life is just some kind of cruel joke? Or if it exists . . . what is "IT"?

This is what LiveReal is about.

Many of us are smart enough to know that while money, fame, security, appreciation, good relationships and so on are very often really good things to have in life . . . at the same time, they're not it. There's still something missing. There's still something unsatisfied.

And there's this hunger to find it. There's this thirst for something . . . something we can't put into words. That something that will be the final relief. The deep happiness that doesn't go away. That solid, real, ultimate state of being that is the end of all our seeking and the answer to all our wants. It's finally arriving in heaven; arriving home after a long and difficult journey.

So, then . . . does "IT" exist?

Well, it seems to us that, if there is even a chance that it does exist . . . then it's definitely worth searching for. In a way, we're already searching for it, and there's no way to not search for it.

So then . . . what is "IT"?