"What do I do all day?
I sit here and think of ways to make people feel bad.

You can't sell a product without first making people feel bad.

. . . it's a substitution game.

You have to remind them that they're missing something from their lives.

Everyone's missing something, right?
Trust me.

And when they're feeling sufficiently incomplete,

you convince them that your product is the only thing that can fill the void.

...so instead of taking steps to deal with their lives, instead of working to root out the real reason for their misery,
they run out
and buy a stupid-looking pair of cargo pants."
- Dylan Kidd, from the film Roger Dodger

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